One more reason to hate the Red Sox

The owners of the Boston Red Sox were preoccupied with sagging TV ratings and hired marketing consultants who urged the team to place a greater emphasis on “good-looking stars” and “sex symbols,” according to an excerpt from a book co-authored by former Red Sox manager Terry Francona. …

On Nov. 2, 2010, a group gathered at Fenway Park to review results of a $100,000 marketing research project the Red Sox had commissioned in response to the drop in TV ratings.

The book stated the marketing report said: “(W)omen are definitely more drawn to the ‘soap opera’ and ‘reality-TV’ aspects of the game … They are interested in good-looking stars and sex symbols,” parenthetically citing All-Star second baseman Dustin Pedroia as an example of the latter.

“They (the consultants) told us we didn’t have any marketable players, that we needed some sizzle,” Epstein is quoted as saying. “We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. We’d become too big. It was the farthest thing removed from what we set out to be.”

The Braves new back-up backstop won’t make anyone forget David Ross

UPDATE: It’s a two-year deal. So Laird deserves two years but Ross doesn’t? Financial terms not yet disclosed, but at best the Braves save $2 mil over two years. Penny saved, Braves fucking foolish!

According to Bowman, the Braves are near an agreement with Gerald Laird, late of the Tigers.

He’s a career .244/.303/.359 hitter in the big leagues and has thrown out approximately 27% of attempted basestealers over the last three years.

In other words, he’s Charlie O’Brien without the power.

 

UPDATE: David Ross signs with Boston

UPDATE: DOB says Rossy will be getting $6.25 million over the next two years. The Braves paid Matt Diaz $2 million last year. 

Ross should still be a Brave. 

It won’t be David Ross, signed to a two-year deal by the effing Red Sox, reports Ken Rosenthal.

Not sure what the offer was, so I’ll reserve judgment, but I assumed Ross would be returning. The Braves lose not only the best reserve catcher in the game but a dependable right-handed bat and great clubhouse guy. I suspect we’ll see someone like Rod Barajas or Miguel Olivo, both free agents, take his place — or try to.